Marketing strategy for business success
Frequently Asked Questions
What is marketing and why is it important to my business?
In essence, marketing involves the art of drawing in potential customers and clients towards a product or service. It brings to mind the quote, "if a tree falls in the forest, does it make a sound?" — possessing the best product or service in the world is not enough. Without actively informing potential consumers about it, they won't make a purchase. Success lies in having a marketing expert to amplify your message and ensure that your exceptional offering reaches its audience effectively.
Why should my business consider outsourcing a marketing professional?
A noteworthy statistic reveals that 47% of small business owners personally manage their company's marketing, indicating that nearly half of them handle these efforts independently. This scenario often results in small business owners wearing multiple hats, operating beyond their expertise. Consequently, these businesses fail to leverage marketing to its fullest potential. Engaging a fractional marketer presents an opportunity to bridge this gap, ensuring optimal marketing outcomes while adhering to your budget, without the commitment of a full-time employee.
Check out our blog post here for more information on the "Marketing Hat"!!
Is there a "magic bullet" to marketing success?
No, which is why small businesses should actively seek marketing assistance. The marketing mix is a tangible and influential factor. Without professional guidance in shaping your marketing strategy, there's a risk of allocating funds to tactics that may prove ineffective. At Compass Business Strategies, we emphasize key elements in marketing, such as reaching customers at the right time and place, consistent repetition of your marketing message, and fostering consumer brand awareness and consideration. Efficiently executing these elements is the essence of a successful marketing approach.