Marketing strategy for business success

Charting your course to business success with expert marketing strategy

About Us

Why Compass Business Strategies

Whether it's introducing or redefining your brand, optimizing your marketing spend, or introducing innovative campaigns, Compass Business Strategies is here to provide the precise support needed to ensure your business sails towards success. Our approach involves tapping into the expertise of marketing professionals, offering just the right level of support and guidance you need without having a full-time marketing professional on your payroll.

The primary advantage of enlisting the services of a fractional marketing professional lies in the skillful art of portioning: it's like getting just the right-sized slice of strategic thinking and experienced marketing expertise tailored to your company needs to ensure business success. Trying to secure too much may lead to diminishing returns, impacting overall profitability due to an imbalance in the marketing talent-to-budget ratio.

Furthermore, by introducing a fresh perspective to your business operations, we provide invaluable insights, unbiased viewpoints, and input based on diverse experiences. An outsourced marketing professional has the potential not only to revitalize your business but also to inspire your team to perform at their peak. We invite you to explore the transformative possibilities that come with personalized solutions to your marketing strategy!

Our Analytical Approach

Every service offered by Compass Business Strategies kicks off with a thorough business evaluation aimed at identifying the strengths, gaps, and opportunities within your existing marketing strategy. Our tailor-made programs consist of high-quality services designed to assist you in achieving your goals and business success.

Industry Wide Success

Retail
Hospitality/Entertainment
Construction/Home Services
Non-Profit Organizations
Medical Offices
Real Estate/Mortgage
Telecommunications
Software/Technology
Financial/Banking

Leadership

Chandra Waters Founder/Marketing Professional

Chandra, a lifelong Florida resident from Seminole County, is a University of Florida graduate with a Bachelor of Science in Business Administration, majoring in Marketing and minoring in Finance. With over 20 years of experience in marketing, sales, and operations, Chandra began her marketing journey in market research and lead generation. She has evolved into a full-stack marketer, excelling in business-to-consumer (B2C), business-to-business (B2B), and direct-to-consumer (D2C) strategies. Clients trust her to shape their marketing strategies and foster clear communication between marketing, sales, and management.

Chandra's love for entrepreneurial marketing guided her to a Director position at a burgeoning telecommunications company in 2006. During her tenure, her team accomplished the successful launch of services in the Orlando market, achieving an impressive 25% market penetration within just 5 years. Building on that success, she was called upon to lead numerous market launches throughout the Southeast over the next 15 years. During this time, she played a crucial role in training new team members and sharing her secret to effective marketing. She played a pivotal role in steering the company to achieve the prestigious status of being a top 50 Fortune 500 Company.

In her spare time, Chandra is a dedicated animal rescue advocate and volunteer, residing with her two Hurricane Irma rescue dogs, Benedict and Duke. Known for her distinctive pack walks with the tripod duo, she believes in giving back to her community and has held Board of Director positions with Orange County Animal Services, New Hope for Kids, and Boys & Girls Club. Chandra is currently undergoing training with the Florida State Animal Response Coalition to assist in animal rescue during disasters, abuse, and neglect situations.